In the end of the year 2008, I thought about how to describe ourselves.
37signals is obviously an effective and successful company in this industry. No need to tell how they’re great. Here is a 37signals’ interesting blog post which I found before.
Describe 37signals in 20 seconds or less – (37signals)
We’ve got a problem. We don’t know how to describe to average civilians just what it is that 37signals does.
What!? They said it’s hard to tell people what they do even though they are 37signals. It means explaining what a company does to people is a difficult but important work especially for average person on the street who don’t know the Internet well.
We’ve just started to promote ourselves. It’s time to think about right words to describe us. How about your company?







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