Google at Tully's
Like we discussed at recent episodes of messa.tv, Google is trying to become #1 player of Japanese search engine market. To achieve the aim, Google is spending huge amount of money for marketing campaigns on TV and anywhere around us.
Even here at Tully’s Coffee which is one of Starbucks clones in Japan, I found a small card by Google. It says “Connect to Free Wi-Fi here to see Google’s Search Story”. Sounds nice because it’s quite hard to find free Wi-Fi spots in Japan but don’t have excessive expectations for this campaign. ONLY 30min a day you can use it!
Partner companies of this campaign are Wi-Fi provider NTT and cafes like Tully’s. I know they don’t want to open the Wi-Fi for a long time but the only 30min limit gives me a negative impression. I’m always thinking that Google can give us deep impressions all the time.